Biodegradable vs. Compostable: Don’t Be Greenwashed

Look around you. Everything you see right now is biodegradable. From the flat panel large screen TV to the plastic fork in you fast food bag. It’s the perfect term for the greenwasher because “biodegradable” only means that a material will break down “over a period of time.” It could take a year, ten years, or ten thousand years. It’s
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examples of greenwashing in ads

Video: A Greenwashing Public Service Announcement

A look at some of the more pernicious greenwashing messages in advertising: Can changing your oil change the world? Will buying a Nissan save the polar bears? Will buying water in bottles made from “30 percent plant-based materials” help solve our waste problem? No, no and no. It isn’t that each one of these products may, at some level, reduce
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marketing and greenwash. What do those green labels really mean?

Video: When Does Marketing Become Greenwashing?

Marketing and greenwashing, and learning to tell the difference The video below is a brief look at a Climate One discussion hosted by the Commonwealth Club in San Francisco. Speakers include Dara O’Rourke, Co-Founder of, William Brent, Executive VP, Energy, Cleantech and sustainability at Weber Shandwick and Aron Cramer, President and CEO at BSR. Among the key points in
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Infographic: Greenwashed!

This greenwashing infographic displays the sad truth that many so-called green products are, at best, not as green as their makers claim, or not at all green or sustainably produced. As well as the “six sins of greenwashing +1″ we also learn about four industries of which to be particularly cautious and some green and environmental standards to look for
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The benefits of being eco friendly make business sense. It's about the Triple Bottom Line

Eco Friendly Companies Enjoy Many Positive Returns

The primary effect of becoming an eco-friendly business is the obvious one – it helps to sustain our environment, and we’ve only got the one. But researchers are now finding even more positive outcomes for businesses that decide to become green friendly. For example, a 2012 study by professors at the University of California Los Angeles and the University Paris-Dauphine
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No Fracking in New York!

Drawing a Line in the Fracking Sand

New Yorkers come together in song, celebration and defiance against  fracking The documentary film “Dear Governor Cuomo” tells the story of fracking in New York State. The film focuses on a single night in May 2012 in which a group of musicians, scientists and activists and thousands of supporters gathered for a concert outside the capital building in Albany to
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Is the new McBite sandwich fastfood greenwashing?

McDonalds: Saving the Ocean or Fast Food Greenwashing?

Late last month McDonald’s announced the addition of “Fish McBites” to the menu for their 14,000 US restaurants starting in February. Labeled as “juicy, tender and irresistible,” the fast food chain is also touting that they will source the fish for the new product from sustainable wild-caught Alaskan pollock fisheries certified by the Marine Stewardship Council (MSC). In addition, McDonalds says
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Is Google Greenwashing? Why the Paper Industry is Speaking Out Against an Online Giant

Google, in collaboration with Fujitsu and several other companies, recently began the Go Paperless in 2013 initiative, encouraging consumers to use online services to save paper whenever possible. Two Sides, a not-for-profit organization that supports the paper industry, is not happy with Google’s campaign; they claim that the online giant is greenwashing and trying to get consumers to use their
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More green and less greenwash with the Sustainable Meeting Standards

Sustainable Trade Shows: Green or Greenwash

“Eco-friendly,” “Sustainable,” “Green”  – buzzwords like these are increasingly popular. This growing interest in eco-friendly living has spawned a plethora of conventions and trade shows aimed at filling the niche of the environmentally conscious consumer. The fact is that the trade show industry as a whole is one of the most wasteful on the planet. Approximately 60 million people attend trade shows every
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