Late last month McDonald’s announced the addition of “Fish McBites” to the menu for their 14,000 US restaurants starting in February. Labeled as “juicy, tender and irresistible,” the fast food chain is also touting that they will source the fish for the new product from sustainable wild-caught Alaskan pollock fisheries certified by the Marine Stewardship Council (MSC). In addition, McDonalds says it will also use the MSC-certified Alaskan pollock for their venerable Filet-O-Fish sandwich as well. Many are touting the claim that McDonald’s seafood offerings are going “all sustainable,” appearing ready to queue up at the counter for their first bite of a sustainably caught Fish McBite.
Now that sounds like a great thing, so we though we’d take a closer look. Read More→