February 16th in Magazine Ads by Cyrus . Leave a comment.
Greenwashing: Eco Options at The Home Depot
Click on the image to see a larger image. This image is from a magazine in 2007. While I think it’s great that The Home Depot is saying that the Eco Options Program is their “biggest home improvement project” yet, there is nothing but a small link at the very bottom of their website about this program. Not to mention the advertisement seems to be something they cranked out just because they better hop on to the Earth-friendly eco-wagon.
April 16, 2010
I think it’s pretty obvious that companies like Home Depo won’t truly go Green. However, they will obviously play up their “Green” factor to attract business from pro-environment consumers.
May 4, 2010
They aren’t green because they shareholders want cash dividends without any regard to the environtment.
May 10, 2010
It’s a good thing when big corporate companies that the step forward to save our planet.
May 25, 2010
I was at Home Depot last month and I did notice that they have a wide selection of environment friendly supplies and products in general.
July 3, 2010
I think it takes a long time for a green effort to take hold in any company. The important thing is that they have it in place and it can only grow from here.
July 14, 2010
great great! well it was good that they realized how to save mother earth.
July 21, 2010
You may recall my first post about Home Depot’s ‘Eco Options’. Again, this is a magazine that informs customers about the various …
August 18, 2010
It’s good to know there are companies that go for green society. I just hope they are sincere about it.
August 30, 2010
A lot of companies are at least trying to go green. But it is also important to realize that from a business standpoint, there also lies the fact that each company still has a main objective: earn enough money to stay in business. So companies need to maintain lower costs to run their business. A lot of the super going green stuff that companies would love to employ costs extra money. And spending to much extra money is the fast track to going out of business. And with the current economic downturn, this is a bigger issue than ever before. We should praise companies like home depot for doing what they can to go green, but also realize they are limited to what they can do by what they need to do to stay in business.