Clorox Green Works – natural and biodegradable cleaning wipes. This is where I get confused as to what is greenwashing and what is not. Certainly it’s a form of manipulative advertising. We see in the ad that it says these cleaning wipes are 99% natural and biodegradable, which if that is true, is pretty stinking cool. The Ecollo blog seems to think Clorox is doing something special. If they are actually making some major improvements, is it wrong to put their plastic bottle in the middle of a grassy, green photo with flowers and sunshine? Is it okay to use words like “naturally?” I’m not sure, but it all seems like manipulative marketing anyway. The caption reads, “Just what the world needs. Another cleaning product…Actually they’re exactly what the world needs.” What do you all think?
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