Comments on: Marketing Green Or Greenwashing: Clorox http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/ Greenwashing News: Following Misleading Claims About Environmental Benefits Tue, 31 Jan 2012 10:02:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Classic Photographers http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-8835 Classic Photographers Wed, 25 May 2011 23:45:49 +0000 http://thegreenwashingblog.com/?p=55#comment-8835 It’s a bit worrying that the statements these companies make about their products are not monitored that well. If it was that green, surely it would sell by itself and they wouldn’t need to put the container in a lovely lush green field to push the image a little more. Thank you for the idea. It’s a bit worrying that the statements these companies make about their products are not monitored that well. If it was that green, surely it would sell by itself and they wouldn’t need to put the container in a lovely lush green field to push the image a little more. Thank you for the idea.

]]> By: Curwen's Body & Paint http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-7486 Curwen's Body & Paint Fri, 08 Apr 2011 04:25:08 +0000 http://thegreenwashingblog.com/?p=55#comment-7486 That was a fantastic idea. It’s a bit worrying that the statements these companies make about their products are not monitored that well. If it was that green, surely it would sell by itself and they wouldn’t need to put the container in a lovely lush green field to push the image a little more. Thank you. That was a fantastic idea. It’s a bit worrying that the statements these companies make about their products are not monitored that well. If it was that green, surely it would sell by itself and they wouldn’t need to put the container in a lovely lush green field to push the image a little more. Thank you.

]]> By: Shipping Container Homes http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-5896 Shipping Container Homes Wed, 09 Feb 2011 09:10:19 +0000 http://thegreenwashingblog.com/?p=55#comment-5896 Thanks for the interest I guess my pet concern is the trend of high profile firms using brand new, made for purpose - custom sized containers in China for Shipping Container Home and Commercial projects. So what is the point ? On one one level I understand why they do it - its a lot less work than "upcycling" an old container, all the sandblasting and repairs and painting it works out a lot cheaper to simply buy a new container but the intent was to use this unwanted resource for some higher purpose and now we just order more of them ? Making more of them in China and then dragging them to the US or the UK for housing is criminal in my mind, there need to be some sort of financial disincentive. Anywho.... Thanks for the interest I guess my pet concern is the trend of high profile firms using brand new, made for purpose – custom sized containers in China for Shipping Container Home and Commercial projects.

So what is the point ? On one one level I understand why they do it – its a lot less work than “upcycling” an old container, all the sandblasting and repairs and painting it works out a lot cheaper to simply buy a new container but the intent was to use this unwanted resource for some higher purpose and now we just order more of them ?

Making more of them in China and then dragging them to the US or the UK for housing is criminal in my mind, there need to be some sort of financial disincentive.

Anywho….

]]> By: Tom http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-5882 Tom Tue, 08 Feb 2011 19:04:07 +0000 http://thegreenwashingblog.com/?p=55#comment-5882 Victor - thanks for the comment and for stopping by. I'm interesting in what you see in your business. Feel free to comment whenever something here sparks a thought or insight! Victor – thanks for the comment and for stopping by. I’m interesting in what you see in your business. Feel free to comment whenever something here sparks a thought or insight!

]]> By: Shipping Container Homes http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-5870 Shipping Container Homes Tue, 08 Feb 2011 06:51:58 +0000 http://thegreenwashingblog.com/?p=55#comment-5870 First time visitor to your blog : ) This is such a difficult discussion - I am in the Shipping Container Homes business and we have been getting a flood of people entering the market will all manner of questionable practices, not the least of which is creating solution in China and importing into the USA. I am sure there are 1000's of examples of these practices, hence the blog right ? Anyway a new area for me and I appreciate the information, explanation on your site. Victor First time visitor to your blog : )

This is such a difficult discussion – I am in the Shipping Container Homes business and we have been getting a flood of people entering the market will all manner of questionable practices, not the least of which is creating solution in China and importing into the USA.

I am sure there are 1000′s of examples of these practices, hence the blog right ?

Anyway a new area for me and I appreciate the information, explanation on your site.

Victor

]]> By: EB Organic Salon http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-4266 EB Organic Salon Mon, 13 Dec 2010 03:32:28 +0000 http://thegreenwashingblog.com/?p=55#comment-4266 If it was that green, surely it would sell by itself and they wouldn’t need to put the container in a lovely lush green field to push the image a little more. I can smell the fresh cut grass and green washing. If it was that green, surely it would sell by itself and they wouldn’t need to put the container in a lovely lush green field to push the image a little more. I can smell the fresh cut grass and green washing.

]]> By: nathan http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-3981 nathan Mon, 06 Dec 2010 23:01:25 +0000 http://thegreenwashingblog.com/?p=55#comment-3981 Green Works line meets the EPA's "Design for the Environment" standards (their toughest safety standards). It also received Natural Products Association’s Natural Home Care seal. and their packaging is made from 25% post consumer recycled plastic. Id say a good start for the corporate conglomerate. Its not that misleading, and their efforts are pretty transparent Green Works line meets the EPA’s “Design for the Environment” standards (their toughest safety standards). It also received Natural Products Association’s Natural Home Care seal.
and their packaging is made from 25% post consumer recycled plastic. Id say a good start for the corporate conglomerate. Its not that misleading, and their efforts are pretty transparent

]]> By: Greg http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-3497 Greg Tue, 16 Nov 2010 03:13:47 +0000 http://thegreenwashingblog.com/?p=55#comment-3497 Full disclosure -- I am a Clorox scientist. "...[N]o one is monitoring these statements by Clorox that says \99% biodegradable\ and it’s their own company calling themselves green." Not true. Since Matt's post, the Natural Products Association has certified many of our products (more certifications to come), while no other company (even the alleged "green" ones) has yet attained their standard. BTW, our products aimed for and reached that standard from the time of their launch (it takes time to get the certification). "They hide the names of their ingredients to trick people who don’t understand chemicals…." Check out our website, "Ingredients Inside", and I think you'll see that we are quite transparent. "... one of the worst green washers on the market"? All I can say is that you might want to check out the ingredients before repeating that. We can back up what we say... 'nuff said! Full disclosure — I am a Clorox scientist.

“…[N]o one is monitoring these statements by Clorox that says \99% biodegradable\ and it’s their own company calling themselves green.”

Not true. Since Matt’s post, the Natural Products Association has certified many of our products (more certifications to come), while no other company (even the alleged “green” ones) has yet attained their standard. BTW, our products aimed for and reached that standard from the time of their launch (it takes time to get the certification).

“They hide the names of their ingredients to trick people who don’t understand chemicals….” Check out our website, “Ingredients Inside”, and I think you’ll see that we are quite transparent.

“… one of the worst green washers on the market”? All I can say is that you might want to check out the ingredients before repeating that. We can back up what we say… ’nuff said!

]]> By: Steven http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-3182 Steven Fri, 05 Nov 2010 06:57:45 +0000 http://thegreenwashingblog.com/?p=55#comment-3182 So it’s in a plastic bottle, could the bottle be made of recycled materials? We can each do a part to help the environment. If it was that green, surely it would sell by itself and they wouldn’t need to put the container in a lovely lush green field to push the image a little more. So it’s in a plastic bottle, could the bottle be made of recycled materials? We can each do a part to help the environment. If it was that green, surely it would sell by itself and they wouldn’t need to put the container in a lovely lush green field to push the image a little more.

]]> By: Karl http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-2248 Karl Mon, 27 Sep 2010 04:16:39 +0000 http://thegreenwashingblog.com/?p=55#comment-2248 It's a great cleaning product and it's the one that I've been using here in our house. It’s a great cleaning product and it’s the one that I’ve been using here in our house.

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