http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/ Greenwashing News: Following Misleading Claims About Environmental Benefits Wed, 08 Sep 2010 00:14:53 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-675 stacie@Garden Sheds Thu, 13 May 2010 12:28:30 +0000 http://thegreenwashingblog.com/?p=55#comment-675 It's a bit worrying that the statements these companies make about their products are not monitored that well. If it was that green, surely it would sell by itself and they wouldn't need to put the container in a lovely lush green field to push the image a little more? I always wonder about the other 1% as well, when something is 99% this or that. It’s a bit worrying that the statements these companies make about their products are not monitored that well. If it was that green, surely it would sell by itself and they wouldn’t need to put the container in a lovely lush green field to push the image a little more? I always wonder about the other 1% as well, when something is 99% this or that.

]]> http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-21 Matt Dibble Fri, 26 Jun 2009 18:13:37 +0000 http://thegreenwashingblog.com/?p=55#comment-21 It is not what the world needs... no one is monitoring these statements by Clorox that says \99% biodegradable\ and it's their own company calling themselves green. They hide the names of their ingredients to trick people who don't understand chemicals.... they're one of the worst green washers on the market. It is not what the world needs… no one is monitoring these statements by Clorox that says \99% biodegradable\ and it’s their own company calling themselves green.
They hide the names of their ingredients to trick people who don’t understand chemicals…. they’re one of the worst green washers on the market.

]]> http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-20 Joanna Runciman Tue, 19 May 2009 05:41:38 +0000 http://thegreenwashingblog.com/?p=55#comment-20 I am not sure it is 'just what the world needs'? yet another cleaning product when bicarbonate of soda and vinegar & a washable cloth cleans the house far more cheaply and safely than the company in your photo. I can smell the fresh cut grass and greenwashing! I am not sure it is ‘just what the world needs’? yet another cleaning product when bicarbonate of soda and vinegar & a washable cloth cleans the house far more cheaply and safely than the company in your photo. I can smell the fresh cut grass and greenwashing!

]]> http://thegreenwashingblog.com/2009/02/28/marketing-green-or-greenwashing-clorox/comment-page-1/#comment-19 Morgan Freeman Mon, 18 May 2009 13:32:33 +0000 http://thegreenwashingblog.com/?p=55#comment-19 I think it is a good idea what they are doing...if Clorox did nothing to addres the environment and the chemicals in cleaning products, we would complain about that. too So it's in a plastc bottle, could the bottle be made of recycled materials? We can each do a part to help the environment, so their ad campaign is not perfect but it's something. I think it is a good idea what they are doing…if Clorox did nothing to addres the environment and the chemicals in cleaning products, we would complain about that. too So it’s in a plastc bottle, could the bottle be made of recycled materials? We can each do a part to help the environment, so their ad campaign is not perfect but it’s something.

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