Zip Cars, or Zipcar, if you haven’t heard of them, are sort of like rental cars but they are parked in various parking spots throughout cities. You sign up for a zipcar account and you can reserve them online. When you need one, you just go to the nearest parking lot that has one of these and you can check it out for a couple hours or a day or whatever. It’s kind of cool because then you don’t need to own a car if you rarely use one. You can just pay for this as you need it.
The advertising though is clearly using the green marketing approach. We see a car driving through tall green grass, implying that Zipcar, that if you “Drive Differently” you are saving the environment. This is where I’m torn, because I’m not sure exactly the goal of Zipcar with this ad. Are they just a rental car? Are they asking you to drive less, are they asking you to not own a car, but just use theirs when you need to? What are they suggesting? I’m not sure.