March 6th in All, General Ads by Cyrus . Leave a comment.
Greenwashing: Nordstrom Goes Green
Nordstrom Goes Green. The card reads “We’ve Gone Green!” The card explains the extent of their “going green” as them having created a system for you to check your nordstrom card online, if it qualified for an annual summary. They detail out how much paper they will be saving so long as you sign up with their online visa account. So, Nordstrom will help save 476 trees if they can get us all to enroll in their visa program.
July 13, 2010
You can’t blame them for trying to jump on the “green” movement, but I agree that this is more like astroturf.
August 13, 2010
The moral of the story is clear: If sustainability is to work as a part of a business then corporations must practice what they preach. If a discernible effort is made to introduce systems and processes that will reduce a company’s impact on the environment, consumers will both respect and appreciate that company. Honesty, effort and transparency go a long way.