Comments on: Starbucks Shared Planet Tumblers & Marketing

By: aiden@ebay shopping

aiden@ebay shopping — Sat, 31 Jul 2010 10:31:09 +0000

i really don’t no about Starbucks, in future its very useful for my business thanks for all the information.

By: Translations

Translations — Thu, 11 Mar 2010 12:38:45 +0000

The care of the planet and the ecological awareness is ingrained in our society. The problem with big companies is that they always try to use this knowledge to make money. With tumblers or whatever

By: Amy - San Jose

Amy - San Jose — Sun, 24 Jan 2010 05:54:27 +0000

Great read, thanks for putting it up.

By: Maxime Laporte

Maxime Laporte — Wed, 13 Jan 2010 23:07:11 +0000

I love this information, thanks.

By: Russell

Russell — Fri, 16 Oct 2009 03:10:32 +0000

I bought the tumbler because I feel that it does help save cups. Regardless if Starbucks does save money, I save wasting paper instead of throwing away a cup (and not recycling) I use a coffee mug that I will use over and over again. I agree about the marketing manipulation, but it’s no worse than a fast food chain trying to lure a customer in to a gimmicky promotion. The only problem I have with the Starbucks tumbler promotion is that I bought a red tumbler and they donate $1.00 to the research in HIV/AIDS. I wish they would donate more like 20 or 30 %.

By: Amy

Amy — Sat, 16 May 2009 22:06:35 +0000

Well, considering that I only buy their tumbler on sale, and never buys drinks there, I don’t benefit them much
I am just tire of the paper cups. They spill, they crack, bus driver don’t like them, everyone knows where you get your drinks (inconvenient if you go a store with their own coffee), and everyone knows what drinks you have.
As a coffeeholic who makes coffee and tea at home, using a tumbler is both practical, environmental, and cost-saving to me(Been using tumbler way before the Starbuck campaign. They are late by about three years). I think, to those that only drinks on occasion and spontaneously instead of homemaking them, it’s a waste of money and plastic. Chances are, when they buy drinks, they won’t have a tumbler with them.

By the way, I just stumble on your blog randomly – Nice job! I am definitely subscribing your blog!

By: ericmsteen

ericmsteen — Thu, 07 May 2009 05:22:43 +0000

In my opinion it qualifies because it’s trying to get us to be a part of their green campaign. I never deny that a company who is going green, even if it is for their own benefit, is doing something good. I simply want to make sure people are more aware of the advertising around them, because it can be manipulative.

I think many of the examples on this blog are questionable in the same way these images are, I just enjoy looking at it a little critically.

By: terry

terry — Thu, 07 May 2009 04:36:46 +0000

I’m sure Starbucks main goal here is to A) make money off of the tumblers and B) save money on paper cups, but hey, thats business. In the end it is still a step in the right direction, as it would cut down on paper cups. Any business or company who decides to “go green” is ultimately doing it for their own good, not for the good of the world. But if their efforts really do lead to a positive change, then I think it is still a good thing. To me, greenwashing is trying to profit off of perceived green benefits when in reality there aren’t any, so does this example really qualify as greenwashing?