Comments on: Starbucks Shared Planet Tumblers and Marketing

By: Mike@Eco Freindly Products

Mike@Eco Freindly Products — Thu, 09 Feb 2012 01:43:39 +0000

Yes, I think Starbucks is employing clever marketing to get people to buy their tumblers. Yes, I also think Starbucks will make more money by doing this. Their motives are at least partially self-serving. As others here have pointed out, they could do more – give the tumblers away for free, make them 100% recyclable, donate more, etc.

However, I think the end result is positive. Let’s face it, we all have an impact on our environment, we all waste and pollute, and we all use more energy than we need to, at least some of the time.

I think the best we can realistically do is to continue to move in the right direction and consistently make choices that are more beneficial than harmful to us and the environment.

Having said that, the problem many sometimes have, myself included, is knowing what the right direction is. Everything involves a tradeoff and the most environmentally best choice isn’t always as clear as we’d like it to be.

By: Hamilton Beach Brew Station

Hamilton Beach Brew Station — Thu, 03 Nov 2011 18:40:54 +0000

The thing is Jenny, when a company get a loayal following of customers (like Apple for example), they can make almost anything and it will have a good chance of achieving good sales results!

By: Jenny

Jenny — Thu, 30 Jun 2011 15:38:39 +0000

Just another ploy to make us buy something we do not really need — aside from overpriced, overrated coffee.

By: new communities in spokane

new communities in spokane — Mon, 28 Feb 2011 23:03:35 +0000

Perhaps it would be wise to remind us that the lingo “Shared Planet” is really a new way of Starbucks describing what they already had been doing for over a decade – responsibly sourcing coffee. Starbucks has always sought to pay more than the market price of coffee, and ensure that coffee beans were sourced ethically and preserve the biosphere of the farm region, but a turning point in how Starbucks accomplishes this came in 1998.

By: Stephen@wireless ptz camera

Stephen@wireless ptz camera — Thu, 17 Feb 2011 08:31:35 +0000

Yep, this is just another marketing strategy. A clever way to market their tumblers and to earn some extra cash. But then again, it does help conserve paper or whatever else materials are used to produce regular cups. So it’s a win-win situation for Starbucks and Mother Earth!

By: jim

jim — Wed, 02 Feb 2011 07:33:37 +0000

You can rest assure that Starbucks is actively facing and combating their carbon emissions and continuously finding new and innovative ways to preserve our planet. Help Starbucks’ mission to reuse and recycle by filling up on coffee with your reusable container.

By: Birch Photographers

Birch Photographers — Thu, 27 Jan 2011 04:28:02 +0000

I bought one of those insulated steel (?) tumblers. It’s a great investment because, for one, it’s really sturdy. I’ve had mine for 3 years already and it still looks like new. Second, it’s great to bring anywhere if you want to keep your drink either cold or hot — at the office, when you go camping, even just at home while watching TV.

By: chris

chris — Wed, 29 Dec 2010 16:31:53 +0000

A key element to Shared Planet is the idea of co-responsibility. It’s not about the actions of one person or community or business. It’s about all of us working together to promote a sustainable, healthy planet.

By: Tom @ Web Design Chester

Tom @ Web Design Chester — Fri, 10 Dec 2010 23:31:19 +0000

This sounds like another elevator pitch with an eco slant. Can you take your own mug in? Why can’t the materials be 100% recyclable? The technology is out there.

By: new houses

new houses — Mon, 08 Nov 2010 15:56:23 +0000

I bought a tumbler too. I don’t really care much about Starbucks’ marketing tactics and if they caught me hook, line and sinker … but I’m always all for anything which can help preserve our resources.