Comments on: How to greenwash in four easy steps http://thegreenwashingblog.com/2010/01/06/how-to-greenwash-in-four-easy-steps/ Greenwashing News: Following Misleading Claims About Environmental Benefits Tue, 31 Jan 2012 10:02:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Damon@Settlement Company http://thegreenwashingblog.com/2010/01/06/how-to-greenwash-in-four-easy-steps/comment-page-1/#comment-8368 Damon@Settlement Company Sun, 08 May 2011 10:31:32 +0000 http://www.thegreenwashingblog.com/?p=196#comment-8368 Hey Cyrus, You have to love the marketing departments. They make us want to eat hot dogs and drink soda. Making us think a product is green is a relatively easy task. Unfortunately marketers and advertisers know we, as a rule, tend to believe things we read and assume things are correct much more than questioning it. I live by the rule that most advertising is at least 75% BS. Hey Cyrus,

You have to love the marketing departments. They make us want to eat hot dogs and drink soda. Making us think a product is green is a relatively easy task. Unfortunately marketers and advertisers know we, as a rule, tend to believe things we read and assume things are correct much more than questioning it.

I live by the rule that most advertising is at least 75% BS.

]]> By: Greenwashing lives! — Sustainable Marketing Blog http://thegreenwashingblog.com/2010/01/06/how-to-greenwash-in-four-easy-steps/comment-page-1/#comment-67 Greenwashing lives! — Sustainable Marketing Blog Sun, 10 Jan 2010 10:15:43 +0000 http://www.thegreenwashingblog.com/?p=196#comment-67 [...] discovered The Greenwashing Blog through its sarcastic post “How to greenwash in four easy steps”. Fun [...] [...] discovered The Greenwashing Blog through its sarcastic post “How to greenwash in four easy steps”. Fun [...]

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