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Greenwashing without even trying

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An example of greenwashing without even trying too hard to be otherwiseSome companies think they can jump on the green bandwagon (thereby sharing in the dramatically increasing sales in the green market) without really trying.  We wrote about steps to greenwash your product here.  But some companies don’t even read our guide and trying half-assed, half-witted attempts at greening their products.  Cracked did a lovely job of calling out 6 half-assed attempts at greenwashing here.

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Comments

  1. I always try to find ‘green’ items when I’m going shopping and it really irritates me that some companies use the worst kind of tricks to make us think their products are green, like using some recycled materials or putting green colours in the packaging.

  2. “I always try to find ‘green’ items when I’m going shopping and it really irritates me that some companies use the worst kind of tricks to make us think their products are green, like using some recycled materials or putting green colours in the packaging.”

    Exactly, you might think like this that the companies use “tricks” to make u think its eco friendly. BUT you need to read the details available on the packaging to find out more.

  3. It’s all about marketing. People are are now looking more for environment-friendly products: it sells and their generally more expensive than common products. It’s all allowed in marketing industry :/

  4. I always double-check the packaging to see what the companies mean when they put ‘eco-friendly’ and it is a bit of a trick which goes to show that it is all about marketing and “trying” to please their audience. Glad to find people that have also noticed this!!

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