Anyone seen the recent Fido Cellular commercials? In addition to being cheap-looking and pixely, a major component of the campaign is the “eco-friendliness” of Fido. They claim two traits make Fido the green choice.
a) They offer two phones made in part by recycled plastics. When looking into this claim, the housings of the devices are made with 25% post-consumer plastic. In reality, electronics producers typically use partially recycled plastic. It’s an economics thing Fido, don’t flatter yourself. Plus, only 17% of electronics are made of plastic. This according to the Plastics Division of American Chemistry.
b) “All plans come with online billing”. Again, this is economics. Everyone knows it’s cheaper to produce and process online bills. Secondly, virtually every cell provider offers this. By outlining something you and everyone else already does, you aren’t any greener than you were yesterday.
So here’s a tip if you really want to “green-up” your cell service. Stop switching phones every 6 months. A great deal of the environmental impact of your cell phone is caused by the production and disposal of electronics which contain harmful chemicals, volatile and environmentally disruptive metals, and non-bio-degradable plastics. Want to be a green cell consumer? Keep that old phone until it stops making calls.