http://thegreenwashingblog.com/2010/03/26/kohler-mixed-messages/ Greenwashing News: Following Misleading Claims About Environmental Benefits Wed, 16 May 2012 02:41:17 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://thegreenwashingblog.com/2010/03/26/kohler-mixed-messages/comment-page-1/#comment-508 sherrill Wed, 21 Apr 2010 20:23:48 +0000 http://thegreenwashingblog.com/?p=261#comment-508 Because advertising is meant to target a certain audience, Kohler is choosing a different message, based on the readership demographics. I don't see anything wrong with this as long as they're not overstating in the "green" ad. I think the "dancing with the stars" concept fits with their "bold" tagline. I've seen some of their other ads in this series, and I think it's more about showcasing their products, from which consumers can choose water-saving models. Does taking a shorter shower use the same about of water as a longer shower with a water-saving shower head? Because advertising is meant to target a certain audience, Kohler is choosing a different message, based on the readership demographics. I don’t see anything wrong with this as long as they’re not overstating in the “green” ad. I think the “dancing with the stars” concept fits with their “bold” tagline. I’ve seen some of their other ads in this series, and I think it’s more about showcasing their products, from which consumers can choose water-saving models. Does taking a shorter shower use the same about of water as a longer shower with a water-saving shower head?

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