A new advertisement by the world’s leading paper company is trying to grow some good PR.
The Asia Pulp & Paper company has released a one-minute ad showing that the company is trying to make up for its destruction of rainforests in Indonesia. The company destroys thousands of miles of rainforest each year and is a leading source of greenhouse gas emissions for Indonesia.
- Barbie killing the rainforest (rt.com)
- Lego banishes Asia Pulp & Paper due to deforestation link (ourfutureplanet.org)
Featured image credit: Jane Boles, courtesy flickr