Some examples of greenwashing
A look at some of the more pernicious greenwashing messages in advertising:
Will buying water in bottles made from “30 percent plant-based materials” help solve our waste problem?
No, no and no. It isn’t that each one of these products may, at some level, reduce some form of environmental impact. It’s just that each one of these ads employ some form of the six sins of greenwashing, confusing the hapless consumer into thinking real, substantive solutions only require the use of their product. Unfortunately it’s more complicated than that. The following video helps explain.
Image credit: Simon A, courtesy flickr