I love Seventh Generation. Seriously, they are a forward thinking company who virtually single-handedly changed the consumables market by offering quality, bio-degradable and other earth-friendly products at a competitive price.
However, while attending an event outside their corporate headquarters in Burlington, Vermont, I saw this photo. I don’t believe any company can run without waste, but this picture is at the very least, worth a chuckle.
With all due respect, Seventh Generation could probably reduce their waste some.
Anyone seen the recent Fido Cellular commercials? In addition to being cheap-looking and pixely, a major component of the campaign is the “eco-friendliness” of Fido. They claim two traits make Fido the green choice.
a) They offer two phones made in part by recycled plastics. When looking into this claim, the housings of the devices are made with 25% post-consumer plastic. In reality, electronics producers typically use partially recycled plastic. It’s an economics thing Fido, don’t flatter yourself. Plus, only 17% of electronics are made of plastic. This according to the Plastics Division of American Chemistry.
b) “All plans come with online billing”. Again, this is economics. Everyone knows it’s cheaper to produce and process online bills. Secondly, virtually every cell provider offers this. By outlining something you and everyone else already does, you aren’t any greener than you were yesterday.
So here’s a tip if you really want to “green-up” your cell service. Stop switching phones every 6 months. A great deal of the environmental impact of your cell phone is caused by the production and disposal of electronics which contain harmful chemicals, volatile and environmentally disruptive metals, and non-bio-degradable plastics. Want to be a green cell consumer? Keep that old phone until it stops making calls.
Monsanto is claiming their sustainable agriculture motives which are completely transparent to anyone who listens to farmers. Watch this video first, then spit up a little in your mouth when you realize the utter hypocrisy demonstrated by this claim.
Monsanto streamrolls farmers and monopolizes agricultural markets to make the most profit possible, rather than cultivating their customers’ businesses as if they were a crop.
They’re right about the need to increase food production. They’re wrong that genetically engineering crops and aggressively spreading them to un-wanting communities.
When will large industry realize you can’t just put up a fancy website and change the world.
Some companies think they can jump on the green bandwagon (thereby sharing in the dramatically increasing sales in the green market) without really trying. We wrote about steps to greenwash your product here. But some companies don’t even read our guide and trying half-assed, half-witted attempts at greening their products. Cracked did a lovely job of calling out 6 half-assed attempts at greenwashing here.
Seriously? The Fur Council of Canada has the nerve to call the sale of fur an “ecological choice in harmony with nature”. Last time we checked, the processing of fur requires the death of an animal. There is no amount of carbon credit or offset you can purchase to make fur an environmentally friendly clothing option.
Among their claims: “If we don’t use part of what nature produces, we will use petroleum-based synthetics or other materials that may damage the environment…”
Read more about this afront to the environmental movement.