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Greenwashing tar sands. Ethical oil?

Tar Sands: Ethical Oil?

Greenwashing tar sands is never ethical You wouldn’t think that greenwasshing would ever be a real problem when it comes to the Alberta Tar Sands. It is more or less assumed, or at least should be, that there’s not much in the way of green when it comes to the process of squeezing low quality oil out of tar sand. Ethical Oil – pernicious…

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Greenwashing will become increasingly more difficult as consumers, the media and businesses are more demand real initiatives for sustainability

Greenwashing Pushback – the Dangers of a False Green Message

Real businesses understand the danger of greenwashing The meaning of “green” and “sustainable” may be in danger of losing their meaning and impact. These terms are diluted as they become buzzwords for marketers seeking to ride the bandwagon fueled by a growing public eco-consciousness. But not so fast. “I think there’s a a bit of pushback,” says Brendan May, founder of Planet 2050…

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examples of greenwashing in ads

Video: A Greenwashing Public Service Announcement

Some examples of greenwashing A look at some of the more pernicious greenwashing messages in advertising: Can changing your oil change the world? Will buying a Nissan save the polar bears? Will buying water in bottles made from “30 percent plant-based materials” help solve our waste problem? No, no and no. It isn’t that each one of these products may,…

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marketing and greenwash. What do those green labels really mean?

Video: When Does Marketing Become Greenwashing?

Marketing and greenwashing, and learning to tell the difference The video below is a brief look at a Climate One discussion hosted by the Commonwealth Club in San Francisco. Speakers include Dara O’Rourke, Co-Founder of GoodGuide.com, William Brent, Executive VP, Energy, Cleantech and sustainability at Weber Shandwick and Aron Cramer, President and CEO at BSR. Among the key points in…

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greenwashed-infographic

Infographic: Greenwashed!

This greenwashing infographic displays the sad truth that many so-called green products are, at best, not as green as their makers claim, or not at all green or sustainably produced. As well as the “six sins of greenwashing +1″ we also learn about four industries of which to be particularly cautious and some green and environmental standards to look for…

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No Fracking in New York!

Drawing a Line in the Fracking Sand

New Yorkers come together in song, celebration and defiance against  fracking The documentary film “Dear Governor Cuomo” tells the story of fracking in New York State. The film focuses on a single night in May 2012 in which a group of musicians, scientists and activists and thousands of supporters gathered for a concert outside the capital building in Albany to…

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McDonald's McBite fish sandwich. Is this truly sustainable seafood or just fast food greenwashing?

McDonalds: Saving the Ocean or Fast Food Greenwashing?

Late last month McDonald’s announced the addition of “Fish McBites” to the menu for their 14,000 US restaurants starting in February. Labeled as “juicy, tender and irresistible,” the fast food chain is also touting that they will source the fish for the new product from sustainable wild-caught Alaskan pollock fisheries certified by the Marine Stewardship Council (MSC). In addition, McDonalds says…

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Corporate Greenwash: Do we forget too soon all the BS?

Do Corporate Greenwashing Scandals have a Shelf-Life?

The 2012 London Olympics, hosted in a stadium that IOC asserts is “as sustainable as it is stunning,” have brought unprecedented attention not just to the athletes competing for medals, but also to the corporate sponsors competing for air time. A number of tarnished reputations plague the corporate contestants. BP Global, Dow Chemical, and Rio Tinto top the list of…

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Does this guy know about the recycling program?

Is Ignorance Greenwashing? Home Depot Can’t Tell Customer About Its Own Recycling Program

From a reader tip: Most major retailers like Best Buy and Walmart, have electronics recycling programs for consumers to safely dispose of their electronics gadgets and appliances. Home Depot ostensibly offers one as well, but you might not know that if you talked with a Home Depot customer service representative. A reader tip from John tells the following story: John…

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