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Greenwashing will become increasingly more difficult as consumers, the media and businesses are more demand real initiatives for sustainability

Greenwashing Pushback – the Dangers of a False Green Message

Real businesses understand the danger of greenwashing The meaning of “green” and “sustainable” may be in danger of losing their meaning and impact. These terms are diluted as they become buzzwords for marketers seeking to ride the bandwagon fueled by a growing public eco-consciousness. But not so fast. “I think there’s a a bit of pushback,” says Brendan May, founder of Planet 2050…

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biodegradable-vs-compostable

Biodegradable vs. Compostable: Don’t Be Greenwashed

Look around you. Everything you see right now is biodegradable. From the flat panel large screen TV to the plastic fork in you fast food bag. It’s the perfect term for the greenwasher because “biodegradable” only means that a material will break down “over a period of time.” It could take a year, ten years, or ten thousand years. It’s…

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marketing and greenwash. What do those green labels really mean?

Video: When Does Marketing Become Greenwashing?

Marketing and greenwashing, and learning to tell the difference The video below is a brief look at a Climate One discussion hosted by the Commonwealth Club in San Francisco. Speakers include Dara O’Rourke, Co-Founder of GoodGuide.com, William Brent, Executive VP, Energy, Cleantech and sustainability at Weber Shandwick and Aron Cramer, President and CEO at BSR. Among the key points in…

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More green and less greenwash with the Sustainable Meeting Standards

Sustainable Trade Shows: Green or Greenwash

“Eco-friendly,” “Sustainable,” “Green”  – buzzwords like these are increasingly popular. This growing interest in eco-friendly living has spawned a plethora of conventions and trade shows aimed at filling the niche of the environmentally conscious consumer. The fact is that the trade show industry as a whole is one of the most wasteful on the planet. Approximately 60 million people attend trade shows every…

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biodegradable-vs-compostable

Biodegradable vs. Compostable: Don’t Be Greenwashed

 

Can Enterprise Carbon Accounting Software put an end to greenwashing?

Will Carbon Accounting Software and Standards Put an End to Greenwashing?

This post is commentary on Hunter Richards‘ article “Software to Hold Greenwashers Accountable” published in the Software Advice Blog. —— It is very much the wild west in the world of green advertising and corporate “green certification” programs. With little confirmation or verifiable standards, companies can appeal to a growing eco-awarness among consumers with little fundamental backing for such claims….

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7sins-of-greenwashing

The Six Sins of Greenwashing +1

The six sins of greenwashing – video

Climate Counts iPhone App

The Climate Counts Scorecard is a collaborative effort to help consumers make a conscious decision for the products and services they buy. The scorecard rates some of the largest companies on their climate impact. The non-profit now has an iPhone app, so you can have the Scorecard with you wherever you go.