Marketing and greenwashing, and learning to tell the difference The video below is a brief look at a Climate One discussion hosted by the Commonwealth Club in San Francisco. Speakers include Dara O’Rourke, Co-Founder of GoodGuide.com, William Brent, Executive VP, Energy, Cleantech and sustainability at Weber Shandwick and Aron Cramer, President and CEO at BSR. Among the key points in
“Eco-friendly,” “Sustainable,” “Green” – buzzwords like these are increasingly popular. This growing interest in eco-friendly living has spawned a plethora of conventions and trade shows aimed at filling the niche of the environmentally conscious consumer. The fact is that the trade show industry as a whole is one of the most wasteful on the planet. Approximately 60 million people attend trade shows every
This post is commentary on Hunter Richards‘ article “Software to Hold Greenwashers Accountable” published in the Software Advice Blog. —— It is very much the wild west in the world of green advertising and corporate “green certification” programs. With little confirmation or verifiable standards, companies can appeal to a growing eco-awarness among consumers with little fundamental backing for such claims.
The six sins of greenwashing – video