We were sent this tip from Taryn. On the same day, Taryn received her issue of National Geographic (whose current issue is about global water resources), and in it was this first ad on the left. In Taryn’s mailbox was also her latest issue of Wired, containing within its pages the ad below –  with a remarkably  different message; “jarring” is the word Taryn used to describe her reaction.

While the SaveWaterAmerica campaign is educational and ostensibly leads to a good cause, could they do more? Why the stark difference in their message between these two ads? Readers of Wired don’t even get to hear about SaveWaterAmerica.

Thanks to Taryn for this tip, if you have a greenwashing ad or PR campaign you’d like us to know about please submit your tip for consideration

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