We were sent this tip from Taryn. On the same day, Taryn received her issue of National Geographic (whose current issue is about global water resources), and in it was this first ad on the left. In Taryn’s mailbox was also her latest issue of Wired, containing within its pages the ad below –  with a remarkably  different message; “jarring” is the word Taryn used to describe her reaction.

While the SaveWaterAmerica campaign is educational and ostensibly leads to a good cause, could they do more? Why the stark difference in their message between these two ads? Readers of Wired don’t even get to hear about SaveWaterAmerica.

Thanks to Taryn for this tip, if you have a greenwashing ad or PR campaign you’d like us to know about please submit your tip for consideration

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This feels desperate. The add reads “Chevy offers more models than Toyota or Honda* (*or Nissan or Hyundai or VW) with an EPA est. 30 MPG highway or better. I like the green leaves?

More information:
-Gas Friendly to Gas Free?
-Your Environment: A Green Agenda (a little sarcastic but I’m not in the best mood right now anyway…)
-Culprits of Greenwashing

Mentos – Freshly Picked Gum. Ad from People Magazine in February, 2009. Greenwashing at it’s best, or maybe it’s worst? I’m not sure. I can’t tell if this is a joke or not, but it certainly implies that their processed gum is fresh and straight off the vine. I’d love to see a tree that grows Mentos gum pieces. I hope it’s a joke.

Click on the image to see a larger image. This image is from a magazine in 2007. While I think it’s great that The Home Depot is saying that the Eco Options Program is their “biggest home improvement project” yet, there is nothing but a small link at the very bottom of their website about this program. Not to mention the advertisement seems to be something they cranked out just because they better hop on to the Earth-friendly eco-wagon.