Is it okay to go through a new laptop every year or two if they are easier to recycle and less likely to leach harmful toxins into our ground water?…I see some dubious green-washing in Apple’s new line of MacBooks. No matter how recyclable a computer may be, more upgrades in shorter cycles means more resources and more energy consumed. And that is a step backwards in sustainability.
Nordstrom Goes Green. The card reads “We’ve Gone Green!” The card explains the extent of their “going green” as them having created a system for you to check your nordstrom card online, if it qualified for an annual summary. They detail out how much paper they will be saving so long as you sign up with their online visa account. So, Nordstrom will help save 476 trees if they can get us all to enroll in their visa program.
Zip Cars, or Zipcar, if you haven’t heard of them, are sort of like rental cars but they are parked in various parking spots throughout cities. You sign up for a zipcar account and you can reserve them online. When you need one, you just go to the nearest parking lot that has one of these and you can check it out for a couple hours or a day or whatever. It’s kind of cool because then you don’t need to own a car if you rarely use one. You can just pay for this as you need it.
The advertising though is clearly using the green marketing approach. We see a car driving through tall green grass, implying that Zipcar, that if you “Drive Differently” you are saving the environment. This is where I’m torn, because I’m not sure exactly the goal of Zipcar with this ad. Are they just a rental car? Are they asking you to drive less, are they asking you to not own a car, but just use theirs when you need to? What are they suggesting? I’m not sure.
Clorox Green Works – natural and biodegradable cleaning wipes. This is where I get confused as to what is greenwashing and what is not. Certainly it’s a form of manipulative advertising. We see in the ad that it says these cleaning wipes are 99% natural and biodegradable, which if that is true, is pretty stinking cool. The Ecollo blog seems to think Clorox is doing something special. If they are actually making some major improvements, is it wrong to put their plastic bottle in the middle of a grassy, green photo with flowers and sunshine? Is it okay to use words like “naturally?” I’m not sure, but it all seems like manipulative marketing anyway. The caption reads, “Just what the world needs. Another cleaning product…Actually they’re exactly what the world needs.” What do you all think?
Mentos – Freshly Picked Gum. Ad from People Magazine in February, 2009. Greenwashing at it’s best, or maybe it’s worst? I’m not sure. I can’t tell if this is a joke or not, but it certainly implies that their processed gum is fresh and straight off the vine. I’d love to see a tree that grows Mentos gum pieces. I hope it’s a joke.
Ford Escape Hybrid SUV Commercial. Kermit the Frog singing:
It’s not that easy being green
Having to spend each day the color of the leaves
When I think it could be nicer being red or yellow or gold
It’s not that easy being green
(Kermit sees the car)
Hmm, I guess it is easy being green.
Chevron’s advertisement that reads “I will leave the car at home more” and on the side it says “Human Energy.” Picture taken in San Francisco in February, 2009.
Click on the image to see a larger image. This image is from a magazine in 2007. While I think it’s great that The Home Depot is saying that the Eco Options Program is their “biggest home improvement project” yet, there is nothing but a small link at the very bottom of their website about this program. Not to mention the advertisement seems to be something they cranked out just because they better hop on to the Earth-friendly eco-wagon.
