Getting a Fake Green Restaurant Certificate from the National Restaurant Association:
easy as 1, 2, 3…
Follow along as a restaurant called “Green Wallace Wash” (not a real restaurant) gets their green credentials from the National Restaurant Association.
To recap, in part one yesterday, we outlined the Greener Restaurants program sponsored by the National Restaurant Association (NRA). We showed how the NRA utilizes increased public awareness of green and sustainability issues to motivate restauranteurs to join the program (for a $250 annual subscription).
Through the NRA’s well-produced Conserve website and video, we learn how other successful restaurants are reaping the benefits of committing to implementation of sustainability best practices, attracting more eco-minded customers (and how more customers are becoming eco-minded).
The website (correctly) extols the advantages of becoming a “greener” restaurant, and the advantages of taking a step-by-step “best practices approach” to sustainability. An approach that not only can save money in the long run. It’s the right thing to do on a triple bottom line – benefiting people, planet, and profit.
It is a compelling story for restauranteurs, urging them to become part of an expanding group of like-minded business owners ready to blaze the trail for the future of American restaurants. And thus the story begins.
Now it’s time to find out if the NRA backs up this polished message with a real program worthy of the rhetorical flourish and, more importantly, worthy of trust. Or if underneath it is all just well-oiled greenwash.
Through an industry-insider tip, TheGreenwashingBlog shows how “Green Wallace Wash,” doing nothing more than paying the annual fee for membership and making a few selections on the website, produces not one, but three separate Greener Restaurant certificates, each verifying membership in the National Restaurant Association’s Greener Restaurant program. All for a restaurant that doesn’t even exist.