What is Greenwashing?

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GreenwashGreenwashing is a term used to describe inaccurate claims made about a company’s environmental friendliness.  As the paradigm shifts to a more environmentally conscious world, many businesses try to take advantage of this by rebranding themselves as “green” or “eco-friendly”.  These are just some of the buzz words that have spread like wildfire.

The Greenwashing Blog examines examples of companies or individuals misleading consumers on their environmental impact.

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  1. Look out for a new film going on the film fest circuit called “Greenwashers” – This should open some eyes and get the term and awareness out there a bit!

  2. Hello,

    I tend to find most people these days put a note in their email footers saying ‘only print this if you need to’ and feel that is enough to then make them claim to be ‘green’ and environmentally friendly.

  3. I do think that most companies throw this word out just to placate consumers.
    However, I also think that consumers don’t really care, but they want to look like they care. So it doesn’t really matter to them how environmentally friendly these companies are as long as they say they are.

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