What is Greenwashing?

Greenwashing is a term used to describe inaccurate claims made about a company’s environmental friendliness.  As the paradigm shifts to a more environmentally conscious world, many businesses try to take advantage of this by rebranding themselves as “green” or “eco-friendly”.  These are just some of the buzz words that have spread like wildfire.

Part of the Hippie Magazine network, The Greenwashing Blog examines examples of companies or individuals misleading consumers on their environmental impact.